3 Ideas for Solopreneurs to Help Boost Your Business

When you’re a solopreneur, managing a business means handling everything from day-to-day operations to financial projections. It’s easy to become overwhelmed with so much riding on your shoulders. Use this guide to help lessen the load so that you can get the results you desire from your business without running yourself into the ground trying to achieve them.

1. Know When to Outsource

While it’s possible to handle everything yourself, some aspects of running a business are trickier than others. Managing finances, for example, and taxes in particular can be difficult for someone who isn’t experienced with accounting, and money mistakes are some of the worst you can make as a business owner. 

A quality social media presence is essential to businesses in today’s climate, as is a functional and aesthetically pleasing website. If online things aren’t your forte, investing in a social media manager or a website designer can be worth the expense. 

Areas of running a business where you have the least experience and which require a highly-specific set of skills are best to outsource. When you allow other professionals to take over the aspects of your business you are least comfortable with, you open up your own time and energy to be more devoted to the areas that you enjoy and excel in.

Finding freelancers to assist you in your business has never been easier. Online marketplaces like Fiverr allow you to find freelance help and compare prices as you do. With reviews from former clients available to read, you can ensure anyone you hope to work with has a good work history and delivers what they promise. 

2. Take Advantage of Technology

Apps abound to make running a business easier. Inventory management is easier than ever using an app like SOS Inventory to keep track of inventory, orders, and manufacturing needs. RingCentral recommends using free accounting tools likeWave and Expensify as alternatives to the more expensive QuickBooks. Mailchimp is a marketing app that can help you deliver professional email campaigns while collecting valuable data and featuring ecommerce integrations that make it easy to turn your marketing campaigns into sales.

Adobe Acrobat tools and PDFs empower business owners with the capability to create, edit, and manage their documents efficiently. By utilizing these tools, you can make professional-looking files easily, which can enhance your brand's image and streamline communication processes. This can lead to increased trust and credibility, helping you stand out in a competitive market and boost your business operations.

Tech gadgets can also help when you’re running a one-person show. To protect your business’s data, invest in a security key like Yubio’s YubiKey BIO Edition, which uses fingerprint technology and multifactor identification to ensure your business’s security. If you’re making in-person sales, a Square card reader is an invaluable tool you can connect directly to your phone or tablet to complete transactions.

3. Protect Yourself

As a solopreneur, the successes of your business are solely yours to enjoy, but the same goes for the setbacks you experience. To protect yourself and your assets, consider forming a limited liability company.

LLCs offer a layer of protection to the business owner and their personal belongings as well as boasting other benefits like pass-through taxation, less paperwork, and more flexibility than other business formations. The regulations for forming an LLC vary between states, so research your state's rules before proceeding. 

It's easy to get overwhelmed when running a business by yourself. Don't let yourself get burnt out by taking too much on. Use strategic help to balance your workload and smooth your business's operations. Both you and your business will be better for it.